1950

 

Pasquale Natuzzi opens his first workshop in Puglia. This is where his first sofas are made entirely by hand.

 

The workshop becomes an incubator of Made in Italy excellence. New employees and artisans join the team. New collections are created.

 

The Natuzzi style is born: colored leather sofas featuring an enveloping design and unparalleled comfort. Consumers, from Puglia to the US, love his innovation.

The company is listed on Wall Street. The collections now include furniture, complements and accessories: it is the beginning of Natuzzi’s total living concept.

New stores open in New York, Dubai, New Delhi, Beijing, Sao Paulo, Sydney and London. Natuzzi starts important partnerships with internationally renowned designers.

Natuzzi is one of the best known names in the global furniture industry*. Natuzzi products are distributed through stores in Italy, Europe, USA, China, Japan, Taiwan, Russia, India, United Arab Emirates, Australia, Brazil and Mexico.

* Source: Lagardère – IPSOS